Compare google search trends12/2/2023 ![]() ![]() You can also scroll down to see search interest represented visually on a map. You can see search data worldwide or in a specific country. Refine the data using the dropdown menu above the graph. In this example, the week of August 8-14 is indexed at 100 because that’s when search interest peaked during the time range. Google Trends data is indexed to 100, with 100 representing the maximum interest.A ratio allows more accurate comparisons of data from different periods and locations, showing a snapshot of what’s trending upward. ![]() The graph shows interest in relevant topics as a proportion of total searches at a particular time and place.When you plug in a topic - such as “backpack” - you’re presented with a line graph that shows interest for specific keywords within a particular time frame and location. Use the dropdown menu at the top to select a location. Ready to try it out yourself?įor both real-time marketing and long-term planning, check out Google Trends now.Open Google Trends to start keyword research on related topics for your business or niche. By comparing interest in various cities, you can see that Turin would be a better focus than Milan. Or perhaps you’re marketing trainers in Italy. (For the record, Taylor shakes Adele off in India but is way behind her in France). Or maybe you want to check out whether there’s more interest in Adele than in Taylor Swift? Simply type in your search terms and start filtering to see trends over time and geographic location. Can you see how helpful this might be? It guides everything from content direction to Google AdWords, to campaign messaging. Everything was trumped by “How to WordPress,” however, telling me to emphasize that key phrase above all others. However, when I changed the search query to the popular search phrase “How to SEO,” it rose to the expected popularity. For my own business, I know that my audience is seeking help with technology, so I began by comparing “website help” with “SEO help.” I was surprised that the latter would be less popular. If you are wondering what keywords your customers are typing into Google Search, Google Trends tells you! Look at this example below. You can monitor interest in your brand, compare it with interest in your competitors and track shifts in your industry view current trends to see if your marketing’s in line, take advantage of Trending Searches to expand your reach and follow rising trends to get a step ahead with your planning. Google Trends gives marketers a serious advantage. Its data goes back to 2004, so you can also see how trends have peaked and dropped, and it covers Web Search, Image Search, News Search, Google Shopping and YouTube Search. Google Trends is incredibly useful when you are planning the year ahead, giving you a huge advantage!īased on search queries, Google Trends lets you see what people want to know about, all across the world over time. This takes the guessing out of SEO, because you can see that your ideal customer is already searching for X, and you can give that to them now front and center. And it’s free! Google shares all of their data from Google Search, allowing you to compare keywords or industry words, to see what people actually search (and what they don’t). Google Trends is possibly one of the best kept secret tools out there. ![]()
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